If you’ve ever browsed a local café menu or scrolled through Instagram’s coffee community, chances are you’ve seen the term specialty coffee pop up. But what exactly makes a coffee “specialty”? Is it just a marketing buzzword, or is there more to it?
At Roasters Co., we believe specialty coffee is more than a label—it’s a promise. Here’s what sets it apart.
What Is Specialty Coffee?
Specialty coffee scores 80 points or above on a 100-point scale by certified coffee tasters, also known as Q Graders. It’s evaluated for flavour, aroma, body, acidity, and overall experience. But high scores are just the beginning. Specialty coffee is the result of intentional choices from seed to cup.
This means:
- High-quality beans grown in ideal conditions
- Sustainable farming practices
- Careful harvesting and processing
- Precise roasting techniques
- Skilled brewing that brings out the unique flavour profile of each origin
The Journey of a Specialty Bean

- Origin Matters: Specialty coffee starts at the farm. High altitudes, rich soils, and dedicated farmers create beans with exceptional potential.
- Harvesting & Processing: Unlike commercial coffee, specialty beans are often hand-picked at peak ripeness and processed with extreme care.
- Grading & Cupping: Coffees are graded for quality. Only the best make the specialty cut.
- Roasting with Purpose: Roasters like us tailor the roast to the bean’s character—highlighting notes like chocolate, citrus, or florals.
- Brewing with Precision: Baristas and home brewers who understand the bean’s journey help unlock its flavour.
Why It Matters (Especially in Canada)
In a country like Canada—where we thrive on culture, community, and craft—specialty coffee fits right in. Whether you’re sipping on a pour-over in Vancouver or grabbing a flat white in Toronto, knowing your coffee’s story adds richness to the experience.
Plus, when you choose a specialty, you’re often supporting:
- Small-batch roasters
- Ethical sourcing
- Better wages for farmers
- More sustainable production methods

How to Know If You’re Drinking Specialty Coffee
Ask yourself:
- Is the origin clearly stated?
- Is the roast date fresh?
- Are tasting notes included?
- Is the story behind the bean shared?
If yes, chances are you’re sipping on something special.
Learn More from Roasters Co.
Curious about how our Honduran, Colombian, and Peruvian coffees, their unique flavours and aromas? Browse our delicious specialty coffee offerings in our shopping section to elevate your daily cup.