Experience the Heart of Colombia — One Exceptional Coffee at a Time.
Colombia is a beacon of excellence in specialty coffee, blending centuries of tradition with an innovative spirit. Its diverse geography, rich volcanic soil, and year-round rainfall create perfect conditions for producing some of the finest Arabica beans globally. Across famous coffee regions like Huila, Antioquia, Tolima, and Risaralda, coffee is more than a product—it’s part of the cultural fabric and economic lifeblood, contributing nearly 1.5% of the country’s GDP and supporting over 500,000 farming families.
One shining example of Colombia’s coffee excellence is Finca La Secreta, nestled in Filobonito Village, Pereira, Risaralda, just 25 minutes from Pereira. Surrounded by mountains, nourished by a river and spring, and enriched by volcanic ash from the Nevado del Ruiz, Finca La Secreta benefits from uniquely nutrient-dense soils that enhance the coffee’s complexity.
At an elevation between 1,450 and 1,550 metres above sea level, this family-owned farm has thrived for over 50 years. The legacy began with Jose Jesus Martinez, whose vision expanded the farm and laid the foundation for three generations of coffee cultivation excellence. Today, the fourth generation proudly stewards the farm, focusing on quality, sustainability, and specialty innovation.
Though Finca La Secreta traditionally sold coffee to local cooperatives, they have recently embarked on an exciting journey into specialty coffee. With meticulous washed, honey, and natural processes—involving fermentation times ranging from 36 to 60 hours—their beans now express vibrant, nuanced profiles that capture the spirit of Colombian terroir.
At Roasters Co., we’re proud to offer Colombian coffees from farms like Finca La Secreta, Finca La Hermosura, and Finca Bella Vista. Each cup tells a story of heritage, innovation, and dedication to excellence, from the high mountains to your hands.
Experience the magic of Colombian specialty coffee—crafted with care, tradition, and a love for the land.
